Set it up yourself, right now

Create an account, name your product, and you get a key and one line of code. No link to wait for, no call, no approval. $19.99 a month, everything included.

Create your account

Email and a password. You are in straight away, with no link to wait for.

Already have an account? Sign in instead

Name your product

Only a label on your dashboard. You can rename it whenever you like.

You are set up

Two values. The app key goes in your product. The read token opens your dashboard. Treat the read token like a password.

App key
Read token

Add this to your product

Anything that can make a web request can send events instead. The HTTP API is two endpoints.

Open my dashboard
Save these somewhere now. There is no account and no password, so this page and your dashboard link are the only way back in. Bookmark the dashboard link or copy the read token.
Want to be able to recover it from another device? Add an email and we will send you a link back. Optional, and we never use it for anything else.

Your products

What happens next

Events arrive, the curve draws itself, and the bands fill in. Once a play runs, a random slice of your customers is held back permanently so the difference can be measured rather than assumed.

What it costs

$19.99 a month. Every feature, every user, no tiers. The holdout is included on every account, so the numbers are measured rather than marketed.

What we hold

Events, never content. No names, no email addresses, no message bodies. Identifiers are scoped to your account, so no key links a person across two businesses. How that works.